• Brand Strategy
• Client Goals
• Design Guidelines
• Development Planning

Our design strategy helps companies identify new opportunities while creating alignment within the organization around those new opportunities and establishes strategic plans for implementation. Offering products and services to a global audience requires a strong understanding of different market dynamics and cultural preferences. Our design strategy offering focuses on uncovering opportunities for global innovation in multiple emerging markets.

• Market Research
• User Research
• Design Research
• Technology Research
• Patent Research

Utilizing a variety of research tools HaA helps clients identify their customers unmet needs (consumer insights). These research tools include: one on one Interviews, retail experience, “day in the life- shadowing”, focus groups, surveys and concept testing. Often traditional research tools do not yield new insights. We had to invent new ways of gathering fresh inputs like our blog monitoring software that tracks and organizes blog dialogue.

Our research fuels our creative process, and enables our clients to make bold decisions.

• Brainstorming
• Client Workshops
• Mock Ups
• Technology Integration

Ideation is where the insights uncovered during our research are articulated and come to life. The insights have been discovered and documented; now we solve them.

We are constantly being exposed to emerging technologies across a variety of industries. These technologies can often be adapted and refined to solve problems in seemingly unrelated categories. We refer to this introduction of new technologies as “Technology Integration”.

Product and Graphic Design

• Concept Sketching
• Design Language- Style
• Aesthetic Trend Study
• Computer 3D Modeling
• Product Graphics
• Product Interface
• Ergonomic Studies
• Breadboard Functional Models
• Test Models

UI / GUI Design

• Graphic User Interface Design
• User Experience Design
• User Interface Design
• 3D Motion Graphics
• Smartphone “App” creation

HaA’s designers create fresh, brand-authentic and innovative solutions that speak to consumer needs and drive demand in the marketplace. Through our unique, proven approach to design we create business relevant products that transcend the competition. We enjoy the challenge of creating functional beauty. During the design phase HaA reviews progress regularly with our clients through sketches, photorealistic renderings and physical models.

• Project Planning
• Project Scheduling
• Costing
• Project Management

At HaA we know how to manage the development process in order to achieve a successful result. That means generating criteria, designing to requirements, navigating stage gates and verifying our designs. At the same time, we don’t compromise creativity.

• Mechanical Layout
• Assembly Design
• CAD
• Functional Breadboard
• FEA
• Bill of Materials
• Tooling Design

We employ multiple teams of seasoned engineers including experts in the Electrical, Mechanical and Manufacturing disciplines. This engineering capacity enables HaA to deliver our clients a complete solution on the quickest timeline possible. We know how to push the limits of engineering and manufacturing to bring the most innovative designs to life. SOURCING: Access to the right people at the right time is a valuable asset HaA brings to our clients. With a comprehensive list of global vendors and manufactures we offer components sourcing, vendor selection, new vendor evaluation, quality assurance, manufacturing liaison and logistics assistance.

• Advertising Channels
• Package Design
• Market Testing
• Sales and Distribution Planning
• Product Testing and Qualification
• Sales Support and Service Training
• Marketing Event and Launching Plan

HaA can assist our clients by developing product launch plans. We can provide marketing and advertising expertise to make product launches meet the client goals.